|HOW SOCIAL IS SOCIAL MEDIA? |
By Paul Oestreicher
The PR benefits of the new media are clear. Companies, associations and organizations are reaching out to engage, educate and sell to their publics. Information is finding new ways to bore through the firewalls of intolerant regimes. The lonely and the shut-ins have virtual life lines to the outside world. People are reconnecting, catching up and sharing news.
This leads me to question the actual use of the term "social" in social media. Certainly, it's safer to write a message than to use one's voice. Words can be chosen and rewritten before sending. Direct confrontation is avoided. But this is the opposite of social interaction. It's remote, it's disembodied. From the Random House dictionary (the 10 pounder on my bookshelf), social "pertains to, devoted to, or characterized by friendly companionship or relations." Merriam-Webster (on-line) defines social as "marked by or passed in pleasant companionship with one's friends or associates."
Wednesday, August 5, 2009
Saturday, July 4, 2009
LONDON SEO PR
Creative Services - Since 1982
Your target, and ours, is to get you found, seen and retained by new clients on the Internet using a wide variety of powerful online tools, Internet marketing, SEO and PR techniques.
We don’t want people talking about you.
Leyden wants your potential clients hiring your products and services!
Search Engine Optimisation (SEO)
Have you ever wondered how some companies in London and throughout the UK consistently appear at the top of Google and Yahoo search engine rankings without paying for ads?
This is performed by including essential keywords and phrases that make it easy for search engines such as Google, Yahoo and MSN to match interested surfers to your product or service.
Search Engine Marketing (SEM)
A potent means of getting noticed online is to get your Website included in search engine results pages (SERPs). This involves encouraging other Websites, blogs submissions and forums to link back to your site.
Creating and maintaining a blog about what you are doing is another way to generate online presence and back links while you submit all your latest news and articles, product launches and videos. Blogs have become a well recognised way to make online noise about your business.
In a competitive world image is everything, and so how your particular brand is positioned, controlled, perceived and recognised is increasingly important. Our campaigns can make your brand a key player in the market place. We can also start from scratch with our branding experts to create a look unique to your business needs.
Internet and Digital Public Relations
Keyword-rich web content is fundamental to successful online digital PR because this will drive new customers to your Website. But, it's worth keeping in mind the old adage ‘knowledge is power’ because this is especially true of the Internet.
Keeping tabs on online trends and learning to communicate for the Web 2.0 age will not only help you understand where you and your clients are positioned on the evolutionary Internet curve, but will also give you that vital edge over your competitors so that you can make better informed decisions.
Optimised Media Placement
By using a precise combination of editorial and SEO techniques, news and feature content and a targeted online digital PR campaign, we will dramatically increase your chances of top position ranking on the major search engines.
SEO Website Copywriting Service
Professionally written web copy is a subtle blend of relevant key words and phrases search engines can recognise and interesting and informative editorial that your visitors will enjoy. This content must be able to seduce both the reader and the search engines. Leyden has the creative experience to provide both hooks to increase traffic to your Web site and ROI for your Internet marketing efforts.
There are several ways to advertise on the net such as Pay Per Click, banners, landing pages and mini-sites, social media networking, social media marketing or email campaigns. We deliver your message to a potential audience of millions in a cost-effective and time sensitive way.
Social Media Advertising
Submitting on social media and Web 2.0 sites such as Facebook, MySpace, Digg, Twitter, YouTube and Flickr can generate a massive audience and although this method is still in its infancy when it comes to converting browsers into consumers, London SEO PR will get your business known on either a local or global basis.
Social Media – Social Networking Marketing
Using sites that rely on User Generated Content (UGC) such as YouTube, online communities and community-based arenas is really useful because visitors are able save and submit your content to other social media sites.
Social Media Marketing and Social Networking Workshops
There are over 200 million registered users on Facebook, each with a network on average, of 120 friends who in combination, spend over three billion minutes per day on Facebook alone. Not forgetting MySpace, Bebo, Flickr and Twitter, you have potential access to an audience of tens of millions of potential buyers for your products or services. We can manage and arrange workshops to teach you how best to utilise these services, either on a one to one basis, or as a group.
London SEO PR will work closely with you to achieve a measured online marketing campaign that meets time sensitive deadlines and other business criteria.
Business To Consumer
London SEO PR will analyse the market place to identify your target market to ensure your message reaches as many potential consumers as possible.
Pay Per Click (PPC)
This model is generally used in search engines and content-rich sites such as blogs or social media sites. These hosts will receive a payment for every new visitors that clicks through to yours from their site.
Event Marketing – Leyden has created off and online events for governments, commercial businesses and non-profit organizations for over 25 years. We create powerful PR and branding campaigns aimed at publicising your event on the internet to your target market.
Product or Business Launches – London SEO PR creates a successful product or business launch strategy to produce as much noise and buzz as possible over the Internet designed to encourage your existing clients to return and to attract new business.
Photography and Video Production – There is nothing more effective than an image.
Or a video, a visual display of your business which can be used in your online digital PR agency campaign and your Website.
Leyden has a team of creative and experienced producers who can arrange to do this for you. Be your own movie star and promote your business with a sizzle reel or have professional photos to use on your Website so that your audience associates the images with your brand.
Translation – London SEO PR translators who can arrange text for you in many languages. Ask us more.
As a multi facetted online digital PR Agency, with a successful and documented track record going back 25 years and spanning three continents, London SEO PR gets the job done!
Professional, experienced, creative and cost-effective solutions for your on-line PR and marketing efforts.
Remember – there are those who talk and those who do.
When shopping around for a professional digital PR firm which integrates creative SEO – always ask how long have they been working on the Internet.
Are they professional public relations people with years of experience working with the general and trade media, having worked as journalists and professional copywriters – or have they just jumped on board the SEO train a few months ago.
How can you tell the real thing from fraud?
A simple check of their URL (domain name) can tell you when they were established.
When checking out the Leyden Communications Internet Marketing Group – check out a few of our URL’s i.e. – IsraelPr.com, EbizMarketSolutions.com and the IsraelNewsAgency.com.
Lastly, if you perform a Google search for Joel Leyden, you will find a wealth of deep, rich, creative and successful experience embracing three decades.
Don’t get burnt.
Check out those who say they perform PR and SEO.
Get the facts.
Then contact London SEO PR for a free quote!
The above content is copywrited and registered ©2009
Friday, July 3, 2009
London SEO Pr is the only organization in London which has successfully integrated classic public relations, public affairs, journalism, crisis communications management, reputation management, media placement with SEO – search engine optimization, social networking, new media and Web 2.0.
We have taken over 25 years of experience in creating and placing hard news and feature content and as Internet marketing pioneers blasting through the noise into millions of computers through Google, Facebook, Twitter, YouTube, blogs and dozens of other Web 2.0 tools to secure an abundance of controlled visibility for our clients.
Internet Marketing, PR and SEO Pioneers
Leyden London SEO Pr created many of the first Web sites on the Internet including NetKing, Motorola, Strauss, Prime Minister’s Office of Israel, the Israel Defense Forces, and the first interactive condolence site for Prime Minister Yitzhak Rabin.
Leyden has been reviewed and interviewed by hundreds of major leading and respected news media outlets including TIME Magazine, CNN, FOX News, the Washington Post, The JC, The Jewish Week, Reuters, AP and the New York Times.
Did you know that over 90 percent of all Websites cannot be found on the Internet through a simple Google search?
Did you know that over 90 percent of all Internet SEO and PR organizations in London who promise you a high ranking are liars?
We are being brutally honest here.
Because it is your money!
You must ask the SEO and PR organizations in London just three questions.
- How long have you worked in Internet marketing, SEO and PR?
- What is your experience in copy writing, journalism, editorial placement with print and broadcast media?
- Can you provide references from 5 clients who have achived a top 10 or top 20 place ranking in Google, Yahoo or AOL?
SEO in London is short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
The relationship between a professional SEO Internet marketing professional and Google is a very special one. The SEO professional through years of experience learns how Google and other search engines perform with keywords, links and programming to make your search the most relevant to finding the subjects you seek.
Google does not tolerate spamming and other unethical manners of getting a keyword ranked. If you work as an SEO Internet marketing professional you should read Google's code of conduct here.
Leyden is ranked number one for London SEO Internet Marketing!
Public relations (PR) in London is the practice of managing the flow of information between an organization and its markets. Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, such as print, broadcast and Internet media, it offers a third-party legitimacy that advertising does not have. Common activities include speaking at conferences, working with the press, and employee communication.
PR in London and throughout the UK can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A number of specialties exist within the field of public relations, such as Crisis Communications, Analyst Relations, Media Relations, Investor Relations, Reputation Management or Labor Relations.
Leyden combines years of public relations experience with years of Internet marketing and SEO expertise to deliver an abundance of controlled, professional visibility for your organization on the Web.
Advertising dollars in media products from corporations like News Corp., Dow Jones, and CMP are under rapid decline in favor of direct advertising products offered by search engines and other tools. Traditional media publications in London are laying off journalists, consolidating beat reporters, shrinking their print editions, and many publications are shutting down entirely.
Blogs have lower over-head costs than traditional media and are often said to provide better news coverage and analysis.Blogs are increasingly sprouting to replace traditional media with a more sustainable low-cost business model and are gaining more of a following.
The advent of social media in London is the most pre-eminent trend in PR today.
It's important to note, while social media is on the rise, traditional media is yet to be taken over by the trend as of January 29, 2009. As such Leyden works with both classic PR and the latest innovations in new media, social networking and SEO in London.
Social media releases, SEO - search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends in London, New York, Tel Aviv and all major media markets throughout the world.
Wednesday, July 1, 2009
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many London SEOs and other agencies and consultants provide useful services for website owners, including:
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- SEO training
- Expertise in specific markets and geographies.
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:
If you're thinking about hiring an SEO in London, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO in London include:
- Can you show me examples of your previous work and share some success stories?
- Do you follow the Google Webmaster Guidelines?
- Do you offer any online marketing services or advice to complement your organic search business?
- What kind of results do you expect to see, and in what timeframe? How do you measure your success?
- What's your experience in my industry?
- What's your experience in my country/city?
- What's your experience developing international sites?
- What are your most important SEO techniques?
- How long have you been in business?
- How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
While an SEO in London can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:
- Be wary of London SEO firms and web consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:
I visited your website and noticed that you are not listed in most of the major search engines and directories..."
Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
- No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
- Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.
- You should never have to link to an SEO.
Avoid SEOs in London that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
- Choose wisely.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
- Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
- What are the most common abuses a website owner is likely to encounter?
- What are some other things to look out for?
- owns shadow domains
- puts links to their other clients on doorway pages
- offers to sell keywords in the address bar
- doesn't distinguish between actual search results and ads that appear on search results pages
- guarantees ranking, but only on obscure, long keyword phrases you would get anyway
- operates with multiple aliases or falsified WHOIS info
- gets traffic from "fake" search engines, spyware, or scumware
- has had domains removed from Google's index or is not itself listed in Google
- requests your FTP account information or root access to your server
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
If you feel that you were deceived by an SEO in some way, you may want to report it.
In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:
Federal Trade Commission
Washington, D.C. 20580
If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.
The above material was taken from Google.com and provided here by London SEO PR.com
Sunday, June 14, 2009
By Herb Brandon
Israel News Agency
London --- June 14, 2009 ...... The Leyden Communications Internet Marketing and PR Public Relations Group has announced the opening of their London offices.
Leyden, is the first Internet marketing company to open offices in London which integrates classical public relations, branding and advertising with Web 2.0 branding, digital PR, viral marketing and SEO optimized Web and news content.
"The Leyden Communications Group was born in New York in 1982," said London SEO Marketing President Joel Leyden. "We started with public relations and advertising services in the World Trade Center and then migrated to Israel in 1987. In 1995, we were approached by the Israel advertising giant Tamir, Cohen (Jacobson) to co-create Israel's first commercial Website - NetKing. And since then we have concentrated on Internet public relations, advertising, branding, and SEO - search engine optimisation for both Website and news content on the Web."
Joel Leyden, an Internet advertising and marketing pioneer, has provided professional services to commercial, non-profit and governmental organizations.
"Leyden has a proud, proven and successful track record on the Web," says Joel Leyden. "We have offered ROI on full B2B and B2C solutions for a wide variety of organizations engaged in real estate, entertainment, e-commerce, finance, debt collection, venture capital, fashion, defence, security, music, hi-tech, bio-tech and mobile Internet applications."
"But the greatest challenge Leyden has met has been to overcome the ignorance that many organizations share in the US, the UK and in Israel regarding the potent use of Web 2.0 Internet SEO and PR marketing tools. And because there is a tremendous amount of ignorance out there, many dishonest companies who state that they offer Internet marketing, SEO and PR skills deliver little if any real results. For the most part, 90 percent of the Internet marketing companies we have met create submit their clients URL to Google and then create a Google Adwords campaign. They don't and can't go beyond offering PPC ads. This leaves their clients high and dry."
Leyden, which is now bringing the best of Israel hi-tech advertising to the London advertising and PR market, points out what to look for in retaining an honest Internet marketing and SEO company in London.
"You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications London provides a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.
First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire a London digital Internet advertising and marketing firm, make certain that they have lived and worked in your target market locale.
Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?
Third, what professional experience do they have in copy writing, journalism and research?
Fourth, what practical experience do they have in programming? And last but not least, how long have they been working on the Internet?"
Leyden concludes: "An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person - one who understands how to penetrate and motivate a market outside of London without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine."
The Leyden Communications Group London office, which provides Internet marketing, SEO and digital PR, will be directed by Joel Leyden, a native of New York who has over 25 years of professional sales and marketing experience.
"We will be offering the following professional services to the UK, England, London market: search engine optimization SEO, search engine marketing SEM, branding, Internet public relations PR, Internet public affairs, blogs, Internet optimized news media placement, Internet advertising - PPC, Internet viral marketing, Internet social networking, crisis communications, business to business, business to consumer, debt collection, non-profit, defence, gaming - for the London UK market only, real estate, trade show event marketing, media coaching, cross-cultural coaching, marketing communications, Website production and design and translation services."
Leyden states that the Leyden Communications Group has worked with a wide variety of clients ranging from Prime Ministers to mom and pop, brick and mortar stores on the Web.
"We have several properties on the Net for which we are now launching, including the United Kingdom News Agency and the United States News Agency," states Leyden. "We are using the Israel News Agency as a working model for providing optimized news stories on the Web. Google News is a very powerful vehicle for getting ones message out there - either as a news release or a news story."
Leyden concludes: "We look at the Net as a forest and optimize and use each and every tree."
The above news content was edited and SEO optimized in Israel for the Internet by the Leyden Communications Internet Marketing SEO PR Group - Israel, London, New York.